David Bowie, Sound + Vision (Rykodisc, 1989)
Greg Milner, Perfecting Sound Forever: An Aural History of Recorded Music (2009)
I.
I'm currently listening to my entire record library alphabetically by artist and have spent the last couple of weeks listening to David Bowie. I have a pristine vinyl copy of the 1989 Sound + Vision box set for which I traded a number of records back in the 2010s. I will still defend this generation of box sets that mixed well-known songs and recordings with the best of unreleased or rare stuff. The recent drive for completion (and, thus, more profits from artists' back catalogues) can often water-down rather than expand one's enjoyment of the original material. Just to stick with David Bowie, I haven't really dived into the multi-disc box sets of outtakes and live material the Bowie estate have been releasing every couple of years or so (Conversation Piece, Divine Symmetry, Rock'n'Roll Star). The old format of the box set (Dylan's Biograph, Miles Davis' The Columbia Years and, god help me, Clapton's Crossroads) was somewhere between satisfying the obsessive fan with unreleased stuff, but not alienating a newcomer who wanted a career overview that was more than just the hits. And while they were expensive for the time (Bowie specifically signed the rights of his RCA catalogue to Ryko because they promised no discounts on Bowie's back catalogue the way RCA had already been putting Bowie's 70s albums in the "Nice Price" line of cheap CDs with minimal artwork and no context), these early box sets did offer some amazing stuff that had been unreleased or was otherwise unavailable at the time. In Bowie's case, his classic 70s material had gone out of print after his contract with RCA expired and, if you can believe it, something as foundational as Ziggy Stardust was just impossible to buy. And as someone who had read a lot about Ziggy Stardust and Bowie but who had never heard the entirety of his arguably most famous album, the arrival of Sound + Vision was a godsend (although, tbh, I wouldn't actually hear that much more of Ziggy Stardust until Ryko reissued it a year or two later).
However, what struck me this time re-listening to Sound + Vision was a fascinating and hilarious little graphic on the outside of the box set (the design of which is pretty nice in a late 80s graphic design sort of way) that says "CDQ: CD Quality Vinyl. Compact Disc Quality Phonograph Record" Now, for a person of a certain age and inclination this seems like a joke or a provocation: any number of Steve Hoffmann forums and reddit threads can allow you hours? years? decades? of fun reading through everyone's replies about the differences between CDs and Vinyl. I'm not interested in the "objective" facts of the differences. I tend to agree, again, with Steven Hyden who argues that albums should probably be listened to in the format for which they were mastered: albums released in the 1950s-1982 should be listened to on vinyl. Albums released between, say, 1983-2003 (?) should be listened to on CD. After that you're on your own. Instead, I'm interested in the history of the debate itself.
As someone who has been buying music on various formats for almost the entirety of my life, I will offer a first hand account of how I see this particular history of the format wars: if you've ever encounter a record that was owned by a boomer in the 70s, unless it was held by a collector, it's going to be beat to shit. Scratches, skips, surface noise, whatever. This is why most "normal" people bought new copies of albums in the 1980s and used record stores were where the lunatics, haters and punk trash bought music. Because used records were generally not treated with the utmost care, a lot of labels encouraged people to re-purchase albums they already owned on CD. I distinctly remember Time/Life Records selling their oldies compilations CDs on TV on this very premise: if you buy this music on CD you won't hear skips or surface noise.
Now, I'm conflicted on this: as a good music leftist I agree with John Peel that life has surface noise so why shouldn't music reproduction? And, consequently, cheap, noisy records allow one to explore all sorts of genres in a pre-streaming era. Yet, I also understand that maybe people might want to purchase a newer copy of the album that doesn't skip or crackle. So when labels were selling people on the idea that CDs sound better than vinyl in the 1980s this is generally what they had in mind. Yes, audiophiles will always be with us, but to the general public "better sounding CDs" essentially meant hearing your favorite records without the blemishes. By the late 80s, even though vinyl was being pressed, the general idea was that vinyl was on its way out since it could neither compete with the portability of the cassette, nor the durability nor sound quality of the CDs (which was mostly scratch resistant). Hence the curious CD Quality Vinyl of the Bowie set: this is a collection of LPs that we guarantee will sound as good as a brand new CD you might see advertised on TV.
Throughout the 1990s I bought vinyl for two reasons: 1) if the record was only available on import vinyl or 2) the record was cheaper on vinyl and I could find it. It's crazy to think about this now, but there was a time when new vinyl was much cheaper than a new CD. By the late 90s if a label still released albums on vinyl they were often as much as $10 cheaper than a new CD. Most of the music that was still released on vinyl during this period were indie bands that knew there were lunatics, haters and punk trash that still bought their records on vinyl. Aside from this, I bought all my music on CD. Mostly this is because during the 90s and early 2000s labels went through a CD reissue boom that verged on parody (for a while I was obsessed with finding CD reissues of vinyl test records like Enoch Light's Persuasive Percussion series). In a pre-streaming world, the CD reissue boom was the way a lot of people discovered obscure music that would have been impossible to find on vinyl. Also, even in the early 90s, bootleg labels were distributing "unofficial" copies of LPs on CD. I first heard Silver Apples and Neu! on bootleg CDs sold in record stores. They weren't cheap, but it seemed like that would be the only way to hear these obscure records.
And then the CD reissue boom reached the next level: even Neu! got reissued on CD with pull quotes from people like Thom Yorke. Silver Apples, too. Deluxe reissues of previous reissues came with extra cds filled with live tracks and demos. R.E.M.'s Warner Brothers albums, specifically mastered for CD, were re-mastered and packaged with DVDs. It all seemed like CDs would never die and would only grow in market share with the death of vinyl and the diminishing of cassettes as the portable music format of choice. The turning point came at the beginning of the 21st century as computer/laptop manufacturers put optical drives that could rip and burn CDs into their hardware. To quote my friend Bill: "optical drives turned CDs into data instead of art." Many people, myself included to a certain extent, started ripping their CDs and selling them. Instead of furniture dedicated to shelves of CDs, it could now all fit onto an ever shrinking in size, growing in storage capacity, while simultaneously getting cheaper series of external hard drives. The files stored on those hard drives could then fill up Mp3 players that could portably play music in the same way Walkmen and portable CD players could in the previous decades. Yet, unlike those portable media, there was no physical component stored elsewhere. The final generation of iPod touch in 2019 could store up to 256 Gigabytes of music or, roughly, 50,000-70,000l songs.
With these changes, however, came a loss of recorded music's physical component, something that had existed since the birth of recording sounds in the late 19th century. Now, a music file could be moved to an external hard drive without the listener having ever held the music in their hand. You could argue that terrestrial radio existed in this realm since its inception, but no listener of radio would delude themselves into thinking they "owned" the music they were hearing. A person who rips a CD or downloads a file from the internet ostensibly owns the music until they decide to put the file in the trash. It's not surprising then that the vinyl revival begins around the same time that music ownership becomes more ephemeral. In fact, the original revived interest in buying vinyl for me and many other people actually had little to do with sound quality, rather it had to do with the loss of album artwork and liner notes. If you are one of those nerds who has spent their lives pouring over album artwork and liner notes, it is definitely something that the experience of listening to Mp3 (and, later on, streaming) could never replicate.
Now, I will say in the early years of ripping CDs and downloading music the bit rates were pretty dismal, while the sources for many of the files were compressed or corrupted. But this had little or nothing to do with CDs themselves. But around this time, either to justify buying albums on vinyl again or replacing CDs with vinyl, a narrative developed that "vinyl sounds better than CDs." To be fair, I do think that as the CD market expanded (especially in the late 80s and early 90s) there were a lot of CDs that were poorly mastered and sound bad in their original CD pressings. A good example of this is the Cure's Wish, an original copy of which I have owned on CD since it came out in 1992. It has always sounded tinny with almost no low end, something that since has been corrected by the recent LP and CD reissues. Also, I do think that a lot of the remastered CDs of the early 2000s do sound much better than often the first CD releases of albums. But, as people ripped their CDs onto laptops and iPods the general consensus was that the files would never sound good because CDs never sounded good in the first place.
Ten years ago (!) one of the first things I published on this blog was a discussion of Stereolab's Transient Random Noise Bursts With Announcements (https://sevendeadlyfinns.blogspot.com/2016/06/the-in-sound-from-way-out.html). I began that essay with a discussion regarding how 1993, the year Stereolab's record was released, was the low point for vinyl sales. At the time I wrote that piece, the vinyl revival was still in full swing and I discussed how groups like Stereolab made vinyl collecting cool again thus anticipating the vinyl revival of the 21st century. The lunatics, haters and punk trash have known that it's cool to collect vinyl since forever, but when you overlay that subcultural capital aeternitatis with a record industry seeing the writing on the MacBook, the audiophilic aspect of the format wars legitimizes the return of vinyl with scientific "proof." The scientific study of audiology in this context more often than not is deployed to undergird common sense adjectives such as "warmth" and "presence" in describing the experience of listening to vinyl. "Presence," here, is meant to offer the listener that which they lack in their then increasingly mediated work and private lives. There's nothing envious or romantic in seeing a co-worker huddled over their computer listening to music coming out of their white, plastic speakers. Contrast this image with that of the vinyl collector, sitting comfortably in their chair at home drinking a whisky or beer while listening to their favorite piece of vinyl.
The CD was seen as the harbinger of the downfall. It was/is a more laborious process to rip vinyl to a computer, so with the ease in which a person could rip a cd to a computer it was only a matter of time that the CD would be dispensed with altogether and we'd just receive our music from some megacorp ladling out slop to a lazy audience too stunned and sedentary to seek out music from other sources. And, lo and behold, we eventually got Spotify. And, indeed, the CD went away and, for most of the population, vinyl, which had already gone away, stayed away. Except, of course, for our lunatics, haters and punk rock trash who now had families and disposable incomes and started buying or continued to buy vinyl because they wanted something "real" they could actually own that wasn't just simply going to be ripped for data. I remember the parent of one of my kids friends asked me if I was going to rip the vinyl I owned to my computer and sell the records I owned. It was the weirdest thing anyone could have asked me, even as I was ripping and selling my CDs at the same time. I just didn't value my CDs the same way I valued my vinyl.
II.
In 2009 Greg Milner published the excellent Perfecting Sound Forever: An Aural History of Recorded Music. His work both anticipated and diagnosed the vinyl resurgence starting around the same time his book was published. Tracing the history of skepticism towards digital reproduction of sound, the book concludes when our modern listening world begins:
When music on a CD is converted to MP3 or AAC (the [then] iPod default), between 80 and 90 percent of the music is simply discarded [...] High fidelity barely exists today, not so much because recordings don't attempt to document reality anymore but because the fundamental ethic governing recorded music has been reversed. Presence implies capturing everything. Today we try to capture as little as possible while fostering the illusion of everything. We don't want everything. We want just enough (Milner 358).
Compare this to what Milner says about the sound of the CD: "As for their sound, the problem for me isn't so much the harshness, a common complaint. It's more the sensation of distance I feel between me and the music" (Milner 233). In fact, for Milner, the history of the digitalization of music is the devolution of music's conveyance through media, concluding that the debate over digital audio in the 1980s, as paraphrased by a contemporary cybernetics professor whom Milner sites, "revealed how one person's enhancement could be, for someone else, a corruption of something natural and real" (Milner 198).
I don't want to reduce Milner's well-researched, 400 page book to a couple of quotations simply to make a point: Milner argues throughout his book how aural notions of "presence" are manufactured in the studio and the mix as much notions of "distance" are as well. Rather, I quote Milner here to offer the slippage between CD, digital file "presence" "distance" and, ultimately "absence." Moreover, he mentions a "fundamental ethic" governing recorded music as having been reversed with the increasing ubiquity of digital recording and playback devices: as the devices "devolved" their sound, the listener came to expect less from their listening experience.
It's not revelatory to note that what Milner is talking about here has to do less with audio fidelity (Milner wisely points out the etymological connection between "fidelity" and truth elsewhere), a "truth" about the original recording (Milner certainly understands that there is no "truth" to a recording made in a studio as well as mixed therein), and more to do with audio re-evaluation: what value does a recording have ultimately. The digitalization of music de-values it with each successive iteration. Milner lists some physical attributes of the CD that he hates besides the distance of the sound: "the flimsy jewel-cases" "the death of cover art," which demonstrate the lack of care put into the package as music in its medial form becomes devalued. Add to this devaluation the "antitheft bar-code," "the shadowy embedded layers of anti piracy code," that exists in the CD format and it "[a]ll seem[s] symptomatic of a culture of mediocrity and utility slipping into a surveillance state" (232). The resistance to increasingly digitalized recorded music is both ethical and political insofar as it continues to place the presence of everything as necessary to the recording itself.
You can see how this dovetails nicely with a vinyl boom: not only does vinyl represent the largest canvas in which to represent recorded music physically, but the adjectives most often associated with the sound of vinyl are "warm," "dynamic" "full" "presence" suggesting the largest sonic palette as well. What people were really yearning for was that something they value (music) would be treated as something the music industry would value as well. Once the music distribution entities co-mingled with the technology companies already established (Apple) and those looking for venture capital to grow upon (Spotify) the familiar process of (to cite Cory Doctrow's well known term) "entshittification" started for all recorded music. Sticking with then, seemingly, obsolete media was a way to resist the devaluation of all media and, frankly, all life in the second decade of the 21st century.
Of course, labels quickly picked up on that interest and realized whereas they had little idea what one million downloads/streams might mean profit wise, they certainly knew how much a new LP that lists for $30 would net them. By 2018 Sony fired up the old vinyl pressing plants and before you could say "I didn't order Santana's Abraxis on LP" you could order Santana's Abraxis new on LP again. (This would be the part of the essay wherein I rail against Record Store Day but, while I don't really participate any longer, I did spend many years going to RSD with friends in the morning and spending the rest of the day drinking and listening to music. These are memories I cherish which wouldn't have been the same without independent record stores taking part in the event). Then things grew even bigger than that as the biggest musicians on the planet realized that they had millions and billions of fans who wanted more merchandise from their favorite pop star and started having their albums pressed on vinyl.
Although the numbers will suggest that vinyl sales are still growing or at least plateauing, it was the introduction of these huge artists into the vinyl pressing pool that killed the vinyl revival, due to the fact that labels either couldn't or wouldn't build more pressing plants to meet the demands. Then COVID hit in 2020 and pretty much shut down all vinyl production. When things started back up the backlog made it difficult for smaller musicians to get their albums pressed. With the re-election of Donald Trump in 2024, his insistence on tariffs made the cost of pressing plants overseas prohibitive. It's not that people (or I) stopped buying vinyl reissues, it's that it was no longer seen as something that had the same ethical reasoning it once did. Nor the same economical reasoning either: around the same time used record stores, no doubt squeezed by higher real estate prices, started raising prices on their used vinyl.
I'll offer an anecdote: one day in 2019 I went to a record store with a friend and overheard the owner discussing what I would call the "Rumors economic theory of used record pricing." The owner mentioned that one day he put out a vinyl copy of Fleetwood Mac's Rumors for $5 and it sold within the hour. Next used copy he got in he put it out there for $10 and it sold in the same amount of time. Next copy $15, etc. He realized that the demand for a vinyl copy of Rumors was so great that he could pretty much set the price. I was fascinated by this because growing up in the 70s and 80s, Rumors was as ubiquitous as the air I breathed. Songs from it were always on the radio, the album was often on the turntable (along with the follow up Tusk) and it felt like something you could always get your hands on if you needed it. Indeed, as of a decade ago, it has sold 40 million copies worldwide. It's the opposite of a record you could put any price tag on.
And that was why the vinyl bubble has been slowly deflating since COVID: not only is it getting harder to press vinyl due to lack of pressing plants, not only are the materials used to press vinyl getting more expensive, but used vinyl, that trusted format of people who don't have a lot of money but would like to own a music collection, is getting expensive as well. This is especially true if you're going to take an album as readily available as Fleetwood Mac's Rumors and try to convince people that its greatness as well as cultural relevance demands a high price. This is the mirror of streaming music: if streaming de-values music by distributing songs for hay pennies on the dollar, then collectors de-value music by tying its value as art to its monetary value. Of course, the market has always done this to art, encompassing the entirety of recorded music as well. However, the used record, in this case a record that is one of forty million plus at this point, is the mechanically reproduced object that ought not to be valued out of its consumption. It was this fallacy that deflated the used market as well.
III.
We need a new fundamental ethic of format consumption:
I've been thinking about my friend Andrew's record collection that he had in grad school. This was the late 90s to the early 2000s so a decade before the vinyl boom starting in the late 2000s. He had thousands of records, multiple copies of many, most of them 70's R&B, classic jazz and rock records but encompassing far more than that. A great many of them came from this record store in St. Paul. MN named, appropriately, Landfill. It was a place for the remainder records that Cheapo Records, record store chain in the Twin Cities, wouldn't sell in their regular stores. I moved to the twin cities in 1995, but, according to Andrew, in the early 90s essentially all vinyl was being marked for Landfill because the Cheapo owners, like everyone else, thought vinyl was going the way of the 8-Track tape. So Andrew decided to buy up every good record at Landfill in multiple copies and create one of the most awe inspiring collections I had ever seen.
I had a similar experience moving to Portland in 2018. I had pretty much stopped collecting CDs at that point and mostly listened to vinyl. Once I started shopping at Everyday Music on Sandy Boulevard I noticed that rare albums that would have cost me a ton on vinyl were available relatively cheaply on CD. While I still believed that vinyl sounded better than CDs (I no longer believe this) I thought both sounded better than streaming with the added bonus of physically owning the album itself. CDs had reached the point vinyl had reached in the early 90s: a format that no one wanted. Vinyl had the "fidelity," streaming had the convenience, but what did CDs have? Didn't they get us into this problem in the first place? Don't they sound worse than vinyl? Why would we buy something that we could either stream for free(ish) or spend a lot of money on to hear in its "ideal" state?
I think rather than trying to figure out what is the "best" format on which to hear music (as I write this, Rhino is trying to sell you on a reel-to-reel revival) why don't we try to "clean up" the formats we've already cycled through before we start producing new plastic and polyurethane to put out into the world. Yes, there's still a lot of used vinyl out there (and some of it is still cheap! https://www.discogs.com/shop/item/1697238637), but I know there's also a ton of CDs out there too and before we demand some company produce more detritus for our dying planet to deal with when we're dead based on our notions of audiophilia, we might consider picking up some used CDs first.
